Classic Style, Modern Performance

Pitch Deck

Summary

LJHoliday sells clothes which are patterned to present classic silhouettes and constructed of modern, high performance fabrics. 

Our target market is people who shop at REI because they understand the fabrics but are tired of the boxy look of most technical clothing available today.

With an additional $250,000 we will develop 40 new products and open a brick and mortar store.

Problem

Modern technical clothing is ugly. It is garish in color and built like a cardboard box.

Let’s face facts. Nearly all the available high performance clothes look ridiculous.

Solution

Good quality clothing makes for a better day.

The characteristics which make good quality clothing are weather resistance, comfort, and easy care.

Life is better well dressed.

We make weather resistant, comfortable, and hassle free clothing that looks good too.

Marketing

We are targeting people that shop at REI because they understand the fabrics but want a better looking product. Many people that shop at REI, Northface, Patagonia, etc, do so because they demand high performance from their clothing but are forced to accept the boxy, often two tone clothing available.

Team

David EberhardtLonn HolidayAl Parisi
Business Direction. CFO, Keeps us alive.Founder. CEO. Artist, entrepreneur, geek. The perfect mix of creativity, technical savvy, and business acumen to get this done.Operations. COO, Gets stuff done.

Technology

Our jackets are made from soft shell fabrics. Our heavy outerwear is made of waterproof breathable fabrics.

A soft shell is a three layer laminate designed to resist water from outside while transferring moisture away from the wearer.

Competition

Our competitors are REI, Arcteryx, NorthFace, Patagonia, and all the rest of the sportswear manufacturers. None of which are offering products like ours. Not one of these companies make classic style shapes.

Suit makers like Hugo Boss, Jos Banks, etc are not in our market.

Finances

Financial SummaryQ1 2021Q2 2021Q3 2021Q4 202120212022202320242025
Total Designs117364646587898118
Total Units Sold11478981,5722,61810,68626,71553,43080,145
Average Daily Unit Sales
(All Channels)
02101772973146220
Revenue$300$42.2K$249.7K$561.6K$853.8K$5.3M$13.2M$26.3M$39.5M
Revenue Growth % (per Q, per Y)13963%492%125%517%150%100%50%
Cost of Sales$200$91.8K$128.6K$338.3K$558.9K$3.2M$7.9M$15.9M$23.8M
Gross Profit$0.1K-$49.6K$121.1K$223.3K$294.8K$2.1M$5.2M$10.4M$15.7M
Gross Margin35%40%40%40%40%
Operating Expenses$3.3K$51.0K$46.9K$93.6K$194.8K$657.2K$1.3M$2.0M$2.2M
EBITDA-$3.2K-$100.6K$74.1K$129.7K$100.1K$1.4M$3.9M$8.5M$13.5M
EBITDA Margin %12%27%30%32%34%
Headcount1235515222931
Average Revenue / Employee$0.3K$21.1K$83.2K$112.3K$170.8K$351.3K$598.7K$908.4K$1.3M
Financing$3.8K$150.0K$0$0$153.8K$0$0$0$0
Cash (at End Of Period)$1.2K$43.0K$107.7K$222.8K$222.8K$1.5M$4.9M$12.5M$24.6M
Inventory (at EOP)$0$66.2K$44.3K$49.6K$49.6K$167.1K$659.7K$1.3M$1.9M
Total Assets (at EOP)$1.2K$109.1K$152.0K$272.4K$272.4K$1.7M$5.5M$13.8M$26.6M

Sales

Roadmap

AccomplishedRaising $100,000 for first year of Product Development and Marketing
Three designs in active development.Raising $125K with $100K remaining.
Online store complete and ready to showcase new products40 designs developed and 60 items in store
Founders invested $25,000Break even end of 2021

Contact Lonn Holiday at lonn@ljholiday.com